Best marketing manegment guide 2021
Marketing Overview What is a Market? A market can be defined as the summation of all the buyers and sellers in an area or region under consideration. The area may be a country, a region, a state, a village or a city. ( Market) Market is a place where goods, commodities or services provided by the sellers are swapped with the buyers or purchasers for some value combined with need, demand, supply etc. We can say that it is a place, which satisfies the potential needs of the buyers as well as the sellers. The market may have a physical existence or a virtual one. It may be local or global one. Marketing topics 1. Marketing Management - Functions 2. Marketing Management - Concepts 3. The major marketing concepts 4 . Customer Relationship Manag...